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Lack of empathy in customer service driving complaints: RBI DG
Business Standard
|July 23, 2025
Reserve Bank of India (RBI) Deputy Governor Swaminathan J has attributed the rising number of banking complaints, especially in the digital domain, to lack of empathy and a mechanical approach to customer service by the staff while suggesting that bankers should blend professionalism with compassion.
"We see increasing automation, but decreasing ownership," Swaminathan said, adding that systems respond with templated emails and helplines loop back endlessly. "This is not how trust is built, and certainly not how it can be sustained," he added.
While delivering a keynote address at the National Institute of Bank Management (NIBM) in Pune on July 12, Swaminathan said that the customer is not just "king", but the cornerstone of trust in banking. The speech was uploaded on the RBI website on Tuesday.
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