iPhone 17 frenzy: Long queues, scuffles outside Apple stores

Apple's latest flagship, the iPhone 17, launched on Friday to an unprecedented frenzy, with eager customers lining up for hours outside Apple stores and even indulging in a scuffle before its opening across major cities.

- PRESS TRUST OF INDIA & BLOOMBERG

The massive anticipation was palpable as fans in Mumbai, Delhi, and Bengaluru formed long, serpentine queues, determined to be among the first to get their hands on the new devices. Retailers reported record-breaking foot traffic on opening day, with early buyers sharing stories of camaraderie and determination in the long lines.

At the Apple Store in Delhi's Saket Citywalk Mall, as also in Mumbai and Bengaluru, people lined up well before store opening hours, underscoring strong demand fuelled by enthusiastic young buyers and the brand's premium appeal.