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India turns up the volume on its concert economy
Business Standard
|October 08, 2025
With India increasingly attracting global artistes, the Ministry of Information and Broadcasting (I&B) is working to simplify the process of setting up concerts in the country.
"We are looking at doubling the concert economy," said Sanjay Jaju, secretary, I&B ministry, in his keynote address at Ficci Frames 2025, emphasising Prime Minister Narendra Modi's vision for a vibrant concert economy in India.
"We have many icons performing globally - the likes of Diljit Dosanjh, Arijit Singh ... They are performing to packed stadia worldwide. There are concerts happening in India as well, which have a huge direct and indirect impact on the economy. We are trying to do a lot to ease the process of hosting concerts in our country," Jaju added.
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