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India May Become Biggest Natural Diamond Market

Business Standard

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May 23, 2025

De Beers Group has doubled down on its marketing spend in India for natural diamonds this year, which will be the highest in the last decade. In an exclusive interview, Al Cook, chief executive officer, De Beers Group, talks to Sharleen D'Souza in Mumbai about doubling down on the firm's support for the Indian natural diamond jewellery market. Edited excerpts:

India May Become Biggest Natural Diamond Market

What will drive growth for the natural diamond market in India, as you expect the market to double by 2030?

We're seeing extraordinary growth in the Indian economy at the moment, and the rise in per capita income between now and 2030 will be dramatic in India. That's the primary driver. On top of that, India is a country that loves diamonds. We know there's a traditional love.

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