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In a first, Airtel ties up with Perplexity to offer AI to users
Business Standard
|July 18, 2025
'Pro' version of LLM to be available free of cost
Domestic telecommunication services major Bharti Airtel has partnered with Perplexity AI to offer the "Pro" version of the large-language model (LLM) and search engine, worth ₹17,000 annually, free of charge to all its 360 million users, the company said in a press release.
"Perplexity Pro includes more daily Pro searches per user, access to advanced artificial intelligence (AI) models, and the ability to select specific models, deep research, image generation, file uploads and analysis, as well as Perplexity Labs, a unique tool that brings ideas to life," Bharti Airtel said.
This is the first-of-its-kind tieup between a telecom service provider and an LLM company in India, through which advanced-level services of the AI-powered search engine will be provided to all customers of the telecom company.
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