Flipkart's roots in Tier-II, -III cities will help qcom rollout: Flipkart Minutes V-P

Flipkart Minutes, the quick-commerce arm of ecommerce giant Flipkart, completed its first year this month. Despite being a late entrant to the field, the platform claims 50 million unique visitors, doubling every two months. In a video interaction with Udisha Srivastav, Kabeer Biswas, vice-president, Flipkart Minutes, talks about the company's growth, its foray into Tier-II and Tier-III cities, and how it aims to differentiate in a competitive market. Edited excerpts:

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Flipkart Minutes completed a year this month. How has the journey been?

The past year has been phenomenal. In a year, Flipkart Minutes has become the fastest-growing quick-commerce platform in the country.

We have about 50 million unique visitors, and we are doubling every 60 days. It's heartening to see that we have been able to expand the market in several pockets where there are Flipkart strongholds, and where quick-commerce was not a well-known business initially.

How is Flipkart Minutes differentiating itself in a competitive quick-commerce market?

We want to build a platform for daily essentials and create a habit among customers to buy fresh fruit, vegetables, perishable items, etc from us. The two things we are delivering customers are great value and a large selection of items. We are seeing how these differentiation factors are playing out and how we are seeing repeats. Nearly 60 per cent of users place a repeat order within 14 days on the platform, which is healthy.