FACE grows fourfold after SRO recognition

The Fintech Association for Consumer Empowerment (FACE), India’s first self-regulatory organisation for the fintech (SRO-FT) sector, has grown to about 275 members in August 2025 from just 60 in August last year.

- /AJINKYA KAWALE

The association marked its one year of recognition by the Reserve Bank of India (RBI) last month. Since then, the SRO-FT has expanded its scope beyond digital lending. It also includes members from across the fintech ecosystem, such as payments, peer-to-peer (P2P) lending, account aggregators, and regtech firms.

“The transition has been from a narrow digital lending focus to broader fintech space. We are at nearly 275 members from 60 last year. Getting a mixed membership that is representative of the industry, where there are both small and large players together, has been a focus area,” said Sugandh Saxena, chief executive officer (CEO), FACE.