E2Ws, Premium Bikes Set to Rule Market in 2025

The Indian automotive market is gearing up for major launches and an electrification drive in the electric two-wheeler (e2W) segment in 2025.

- ANJALI SINGH

Leading manufacturers like Honda, TVS, Royal Enfield, Hero MotoCorp, and KTM are set to unveil models, encompassing both electric scooters and premium motorcycles.

Honda is expecting to kick off January 2025 with the highly anticipated launch of Activa e: and QC1 electric scooters. The vehicle is expected to be priced between ₹1 lakh and ₹1.3 lakh (ex-showroom) and will be available in key cities such as Delhi, Mumbai and Bengaluru.

Although Honda has not disclosed its price and booking, it was revealed that the Activa Electric scooter will be launched at the India Mobility Global Expo 2025 in January.

India's electric two-wheeler market is currently dominated by scooters, with electrification penetration higher in this segment (around 15 per cent) than overall two-wheelers (5-6 per cent). States like Rajasthan have witnessed higher scooter electrification rates, exceeding 40 per cent.

Srikumar Krishnamurthy, senior vice-president at ICRA, stated that upcoming launches are poised to accelerate this electrification momentum.

However, he acknowledged challenges in the electric motorcycle segment. He said, "Adoption remains limited due to performance and affordability concerns. Success in this category will depend on delivering models that resonate with the traditional motorcycle rider in terms of sturdiness, performance, and value."