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Cultivating A Sunrise Economy

Business Standard

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June 30, 2025

In the face of climate stress, labor shortages, and volatile markets, South India's agricultural heartland is undergoing a quiet but powerful transformation. From Andhra's integrated farms to Kerala's thriving fisheries, the region is leveraging technology, diversification, and sustainable practices to redefine agriculture as a sunrise economy, offering lessons for India's food security and global exports

Cultivating A Sunrise Economy

mid rising climate stress, labor shortages, and market volatility, South India's agricultural heartland is undergoing a transformative shift. Known for its lush rice paddies, millet fields, coconut groves, and spice plantations, the region—encompassing Andhra Pradesh, Tamil Nadu, Karnataka, Telangana, and Kerala—is emerging as a dynamic hub for agricultural innovation. By embracing technology, diversification, and sustainable practices, South India is redefining its agrarian landscape, offering a blueprint for food security and economic resilience in a warming world. This article explores the region's journey from traditional farming to a tech-driven, diversified, and export-oriented agricultural powerhouse, weaving in the voices of farmers, startup founders, and policymakers shaping this sunrise economy.

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