Cola giants pour more into the bottle at the same price

More fizz as PepsiCo, Coca-Cola expand pack volumes to hold market share

- SHARLEEN D'SOUZA

Aerated beverage makers are quietly sweetening the deal for consumers, offering more volume at the same price as competition in the cola aisle heats up.

PepsiCo India has increased its ₹40 PET bottle to 740 milliliters (ml) from 600 ml. Coca-Cola India has rolled out similar increases across its flagship brands, including Coca-Cola, Thums Up, and Sprite.

A retailer said larger bottles have only recently begun appearing on shelves, adding that both companies have steadily raised the volume of select stock-keeping units in recent months.