As EV Revolution Slows, Ferrari Enters The Race

Gliding on robotic haulers, a line of Ferrari frames maneuvers through a gleaming new factory in Northern Italy.

- BERNHARD WARNER

At each station, engineers in cherry red uniforms add a compoan engine block, a dashboard, a steering wheel transform the bodies into hybrid vehicles. Up next: fully electric.

A lot is riding on Ferrari's 200million-euro "e-building," which went into operation last month and is nearly twice the size of Rome's Colosseum. The factory is intended to bring the 77-year-old sports-car maker, known for the sonorous vroom of its gas engines, into the age of electrification.

But the effort comes at a precarious time for the auto industry. The transition to electric vehicles, which was supposed to quickly usher in an era of climate-friendly transport, has instead been squeezed by costly investments and slowing global demand.