Amazon, Flipkart showcase GST deals as festival shopping begins

Industry analysts project the new GST rates could increase sales by 15-20% as retailers pass savings on to buyers

- PEERZADA ABRAR

Amazon India unveiled a dedicated marketplace section highlighting products with reduced tax burdens as the goods and services tax (GST) restructuring took effect on September 22, positioning the ecommerce giant to capitalise on lower consumer prices across electronics, appliances, and other categories.

Its rival Flipkart, too, has rolled out its own GSTfocused storefront, the GST Bachat Utsav, aimed at helping shoppers maximise benefits from the new tax rates across multiple categories.

The move allows both Amazon and Flipkart to immediately showcase price reductions resulting from the GST changes, which lowered tax rates on several product categories from 28 per cent to 18 per cent. The Great Savings Celebration, #GSTBachatUtsav storefront launches ahead of Amazon's flagship Great Indian Festival (GIF) sale, which begins on September 23, with early access for Prime members starting at midnight on September 22.