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Amazon Enters Qcom Race in Delhi With 10-Minute Delivery
Business Standard
|July 11, 2025
Amazon has rolled out its 10-minute delivery service, Amazon Now, in New Delhi—marking a major step forward in its quick-commerce ambitions.
The launch comes after a successful pilot in three Bengaluru PIN codes last month, according to a report by Bloomberg.
With this move, Amazon enters direct competition with India's leading quick-commerce players—Zomato-owned Blinkit, Swiggy's Instamart, and Zepto—which currently dominate the sub-15-minute delivery market. These platforms offer a wide range of essentials, from groceries and fresh produce to gadgets and cosmetics.
Traditionally known for same-day or next-day deliveries, Amazon's foray into 10-minute logistics reflects a larger pivot to meet shifting consumer expectations and tap into the growing demand for near-instant service among urban shoppers.
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