Mum is pitch perfect to win entrepreneur award

FRAN LAUNCHED CALMNESS CREW TOYS TO EASE DAUGHTER'S ANXIETY

- By MAIL REPORTER

A MUM from Burton who launched the world’s first mental health plush toys for children has been crowned winner of a prestigious competition.

The Calmness Crew - founded by Fran Williams following her daughter’s struggles with anxiety - was named as the judges’ ‘one-to-watch’ in the Women Entrepreneurs Pitch Competition.

Women-led SMEs and startups from across the West Midlands entered the annual contest - organised by Greater Birmingham Chambers of Commerce (GBCC), in partnership with NatWest and British Business Bank.

Just four finalists secured the opportunity to pitch to an expert judging panel at the Birmingham offices of law firm Mills & Reeve.

After a round of pitches and questions, The Calmness Crew was revealed as the winner.

Fran was inspired to start the business after her six-year-old daughter suffered with severe anxiety following the Covid-19 lockdown.