Exclusive season pass to Pleasure Beach launched for local residents

Blackpool's Pleasure Beach has released a season pass exclusively for local residents next season.

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The theme park says it is reaching out to Sandgrown'uns to allow them to make the most of the famous attraction right on their doorstep.

The new GOLD Pass, which costs £99, gives locals unlimited visits to the park on Sundays - Fridays in 2026, where they can enjoy all the rides -including the brand-new ride, Aviktas. The only day the pass does not include is Saturdays.

Anyone who has an FY postcode is eligible, and benefits of the GOLD Pass will also include 10 per cent discount off shows, food, shopping, Speedy Pass, Adventure Golf and even hotel stays - to name but a few.

Amanda Thompson OBE, CEO of Pleasure Beach Resort said: “Pleasure Beach is all about creating memories, and with the GOLD Pass, our local families can come back time and again to make those moments even more special.”

With the pass, guests can enjoy all of the park’s rides and attractions, including the Big One, ICON, award-winning Valhalla, and all of the 12 themed rides in Nickelodeon Land.