Developer's quest to win trust over estate renewal

DEVELOPERS preparing to transform Ladywood in a £2.2 billion project have moved to allay fears over the master-plan after a two-year delay.

- JANE HAYNES News Reporter

St Joseph, part of Berkeley Homes, signed a development agreement with Birmingham City Council to build thousands of new properties on the long-neglected estate, while retaining its high rise tower blocks, as reported last week.

In an interview with the Birmingham Post, the company’s senior officers said they were determined to “win the trust” of residents who had felt let down and frustrated by a lengthy delay that had caused confusion and anxiety.

“We are desperate to change that,” said Steve Kirwan, managing director of St Joseph. “This is a long-term vision, over 20 years, and we are here for the long haul, working in partnership.”

He also pledged that the scheme would now be more focused on “renewal” than mass demolition.

The firm's Ladywood development director, Will Rimell, added: “We are committed to working closely with residents and to listen to their concerns and aspirations. That's the first step.”