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Haines aims to hit right note at home
Birmingham Mail
|September 12, 2025
BIRMINGHAM City could use St Andrew's for non-football events to boost revenue streams.
New chief commercial officer (new revenue streams) Stephen Haines, formerly of Meta and Yahoo, is just getting his feet under the table after being hired by Knighthead to boost the club's coffers and explore sponsorship opportunities around the upcoming Sports Quarter.
In an interview with Blues+, Haines hinted that the club could use its existing stadium for more than just football matches.
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