Younger Thais grapple with cost of living

Gen Y and Gen Z in Thailand are concerned about the cost of living, and they use generative artificial intelligence (GenAI) more than the global average, according to the Deloitte Global 2025 Gen Z and Millennial survey.

- SUCHIT LEESA-NGUANSUK

The survey gathered insights from 23,482 respondents across 44 countries, including 330 from Thailand.

Of the respondents, 209 were Gen Z (ages 18-30) and 121 were Gen Y (ages 30-42), with data collected between October and December 2024.

"Gen Z and Gen Y play a crucial role in shaping organisational growth and innovation. Companies that successfully cultivate an environment aligned with the values and expectations of younger employees are better positioned to attract, retain and empower talent, unlocking their full potential," said Kanthipa Cruagao Na Lumpoon, senior manager for organisational transformation at Deloitte Thailand.

The survey measured three factors for happiness: money, well-being and purpose.