Online sellers hit by large increases in fees

Dominant platforms target higher profits

- SUCHIT LEESA-NGUANSUK

Shopee, Lazada and TikTok Shop have all raised their sales transaction fees and introduced additional service charges, leading to higher costs for merchants.

This trend signals the platforms’ drive to increase profitability, while also reflecting their dominant market power by placing a greater financial burden on sellers.

Moreover, TikTok Shop has for the first time expanded its “Pay later” financial service to encompass a broader range of users after piloting a trial among a small number of users late last year.

TikTok Shop's rivals, Shopee and Lazada, have long been operating this kind of service.

Industry analysts warn that these platforms are no longer just marketplaces — they now control payment systems, logistics, advertising, financial services, and insurance, all powered by behavioural data from over 30 million users.

On Sept 15 this year, Shopee increased its sales transaction fee by another 0.6-1 percentage point, depending on the category, along with anew “Platform Infrastructure Fee” of 1 baht per order.

On Sept 28, Lazada raised its seller fees by 2 percentage points for both regular sellers and LazMall merchants.

Effective as of Oct 1 this year, TikTok Shop said it would be adjusting its platform fees as part of a broader investment strategy “to maintain a safe, sustainable, and inclusive ecosystem’ The new fees are a Commerce Growth Fee of 5.35% for electronics and 6.42% for other categories, capped at a maximum of 199 baht per unit (including VAT), and an Infrastructure Fee of 1.07 baht, which will be waived for sellers with fewer than 100 monthly orders.