Netflix taps Mattel, Hasbro for KPop Demon Hunters toys

Netflix is teaming up with Mattel and Hasbro to turn its blockbuster animated film KPop Demon Hunters into toys, deepening a consumer-goods push that could help diversify its revenue.

- STORY: KRITIKA LAMBA AND ANUJA BHARAT MISTRY / REUTERS

From left, Ji-young Yoo, Arden Cho and May Hong in KPop Demon Hunters.

The partnership, announced on Tuesday, will produce toys, collectables, games and role-play products based on the film that follows a successful female K-pop trio who play massive concerts while trying to save the world from sinister forces. The first products from the tie-up will release next year.

Since its June debut, KPop Demon Hunters has topped more than 325 million views, making it Netflix’s most-watched original movie. Its soundtrack has received platinum certification and the breakout single Golden hit No.1 on the Billboard Hot 100. The movie has also sparked a steady stream of cosplay and dance challenges across social media platforms.