Minor Food eyes 1,800 new outlets by 2029 as sector booms

The Minor Food Group Plc, a restaurant operator in Asia-Pacific, has unveiled a five-year strategy called “Passion for Growth”, aiming to operate 4,500 outlets by 2029, up from 2,700 in 2024.

- KUAKUL MORNKUM

“The food and beverage sector in Thailand and globally is undergoing a period of recovery and renewed expansion,” said Thunyachate Ekvetchavit, chief development officer at Minor Food Group.

He said the Thai restaurant market is highly competitive, with consumers increasingly seeking what they perceive as value for money and affordability.

Minor Food's expansion strategy sets the course for sustainable organisational growth from 2025 to 2029, said Mr Thunyachate.