Key trends redefining Thailand's job market

Gen Z and AI are transforming the workforce, reports Jobsdb

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After a tumultuous year, the online job platform Jobsdb by SEEK has compiled a list of the most important trends affecting the hiring landscape in Thailand. From evolving employee expectations and the impact of artificial intelligence (AI) to the growing threat of job fraud, this roundup offers employers and job seekers a clear view of both opportunities and challenges moving into 2026.

“In 2025 we saw a clear shift: Gen Z talent who grew up in a fully digital world have become an increasingly influential force in the workplace,” said Duangporn Promon, managing director of Jobsdb by SEEK Thailand. “As a result, organisations are adjusting their structures and work styles to become more flexible, ensuring that all generations can work together smoothly.

“Al emerged as another defining trend. Rather than replacing workers, AI presents a major opportunity for Thai talent to upskill and reskill. However, the rise of job fraud remains an ongoing concern in a highly competitive job market.”

RISE OF GEN Z

Gen Z workers have become one of the most closely watched groups among Thai employers this year, whether in hiring decisions, adapting workflows for multi-generation teams or understanding the changing priorities of the workforce.

As employees, the expectations of Gen Z represent a departure from other generations, requiring many employers to revisit benefits packages and retention strategies. This generation of young professionals prioritises meaningful work over long-term tenure in a single organisation, seeks clear opportunities for career growth rather than traditional job security, supports hybrid work models and values flexible benefits. They also view frequent job changes as acceptable when roles do not meet their expectations.