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How no-code platforms can empower Thai SMEs

Bangkok Post

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June 03, 2025

Digital transformation can be achieved without expensive IT expertise, says platform operator Kintone

Thailand’s small and medium enterprises (SMEs) are the life-blood of its economy, accounting for 99% of all businesses and employing more than 80% of the private-sector workforce. As the country transitions to a more digital economy, the tools they choose to adapt will determine their long-term survival.

No-code platforms are emerging as a critical enabler in this transformation, allowing businesses to innovate without requiring deep IT expertise.

Thailand’s digital economy is on track to contribute 11% of GDP by 2027, up from 6% in 2023, driven by e-commerce, fintech and the public sector’s digitisation drive. Yet many SMEs, especially in manufacturing, retail, tourism, and food services, struggle to digitise effectively due to cost constraints, technical skill shortages and fragmented IT infrastructure.

For SMEs, particularly those in sectors like retail, manufacturing, and tourism, embracing new technologies is invaluable for continued growth. However, many struggle with the technical expertise required to integrate new solutions effectively.

One promising answer to this challenge lies in no-code platforms, which allow businesses to build applications and solutions without needing extensive coding knowledge.

Kintone is among the no-code platforms gaining traction in Southeast Asia. Its drag-and-drop interface allows non-technical staff to build custom apps for tasks like project tracking, customer service or inventory management, without needing to write a single line of code.

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