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Her Hyness eyes international prospects
Bangkok Post
|May 09, 2025
Her Hyness, a Thai beauty brand, has revealed its business strategies, which include diversifying distribution channels and looking to the global market for expansion.
Kanyachat Lerttanapaiboon, co-founder and chief executive of Her Hyness, said the company recognised the long-term growth potential of the clean beauty trend. Therefore, it is positioning itself as a “clinically proven clean beauty”.
According to Euromonitor data, consumers' focus on clinically proven standard tests increased from 13% in 2019 to 18% in 2023, while the importance placed on product ingredients also rose from 13% to 18% over the same period.
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