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Gloomy outlook dampens prospects for eateries
Bangkok Post
|January 08, 2026
Mr Thitid recommends restaurant operators consider closing down hunderperforming establishments.
The outlook for the restaurant industry in 2026 appears grim as there are no new positive factors. A Thai Michelin-starred chef urged restaurant operators to think carefully about business expansion.
Thitid Tassanakajohn, a renowned Thai chef and restaurateur, said the restaurant industry last year was affected by people cutting back their budgets for dining out and a stagnant economy, while foreign tourist arrivals declined year-on-year.
Thailand recorded nearly 33 million foreign arrivals in 2025, down 7.23% year-on-year, according to the Tourism and Sports Ministry.
Mr Thitid, the owner of several restaurants including the Michelin-starred Le Du and Nusara, predicts 2026 will be a tougher year for restaurateurs compared with 2025.
He expects customer spending power to remain weak this year.
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