Ferrari offers luxury hybrid car locally

Thailand chosen for car's regional debut

- LAMONPHET APISITNIRAN

Italian automaker Ferrari has launched its first plugin hybrid electric vehicle (PHEV) in Southeast Asia, choosing the Thai market for its debut, just as the government prepares to impose a higher rate of excise tax on cars, including luxury supercars, from 2026.

This move highlights Ferrari's confidence in Thailand's growing supercar market, but the looming tax changes threaten to reshape pricing and demand.

Charles Antoine Geneste, head of Ferrari Southeast Asia & India, said Thailand was chosen as the first Asean country to host the launch due to rising demand among younger buyers and strong interest in new-generation engines.