Epson unit upbeat on large format printing market

Despite the challenging economy, Epson (Thailand) Co Ltd still sees an opportunity in the large format printing market in Thailand thanks to the ongoing digital transformation in the country and demand for indoor signage.

- SUCHIT LEESA-NGUANSUK

"We acknowledge the unfavourable economic conditions that have resulted in cautious spending among organisations. However, the shift from analog to digital transformation continues," said Yunyong Muneemongkoltorn, managing director of Epson (Thailand).

The company is targeting the segments of top tier signage displays and decorative pieces. These customer groups include luxury brands that require high quality prints such as cosmetic brands that have outlets in department stores.

In 2024, Epson Thailand successfully maintained its leadership in the large format printer segment by gaining a 28% market share.