Early birds to benefit most from planned TAT subsidies

The 750-million-baht subsidy for airlines and tour groups to stimulate the tourism industry will be distributed on a first-come, first-served basis, aiming to generate 33.5 billion baht in revenue, according to the Tourism Authority of Thailand (TAT).

- NARUMON KASEMSUK

The “Summer Blast China & Overseas Market” programme was among seven projects worth 3.96 billion baht the government allocated to the agency on June 24.

These seven projects were estimated to generate 200 billion baht for the economy, creating 226,102 jobs and earning 7.78 billion baht in tax collection.

The result should be a 49-fold return on investment, said TAT governor Thapanee Kiatphaibool.

The largest chunk of stimulus funding is 1.76 billion baht for the co-payment domestic tourism scheme.

Another 800 million baht is allotted for promotional campaigns with online travel agents.