Dining on success

Atchara Burarak is making waves in Thailand's dining scene with a vision that extends well beyond food.

- ATCHARA BURARAK

As the driving force behind Iberry Group, she has grown the company from a dessert cafe into one of the nation's leading lifestyle restaurant empires.

Her impactful strategy involves a deep understanding of customer needs, rapid innovation and the creation of brands that resonate on both emotional and culinary levels.

In today's dining landscape, Mrs Atchara understands that patrons desire more than a meal. They seek unique experiences, personalisation and a sense of connection. Under her leadership, Iberry has excelled in developing an array of restaurant concepts that each provide a unique experience tailored to specific dining moods.