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Demand for high-protein imports soars
Bangkok Post
|September 30, 2025
The health and wellness trend and product innovation in protein beverages in Thailand should increase demand for high-protein imported products in the final quarter of this year, according to the US Dairy Export Council (Usdec).
Dali Ghazalay, regional director for Southeast Asia at Usdec, said the council observed growing demand for dairy whey and other dairy proteins in Thailand, which is a leader in food and beverage innovation development in this region.
Stephen Cain, vice-president of economic policy and market analysis at Usdec, said from January to July 2025, Thailand imported 1,240 tonnes of high-protein whey products, up 177% year-on-year. This surge was largely fuelled by rising demand from sports nutrition, functional beverages and medical/clinical nutrition segments.
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