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Competitiveness hinges on embracing sustainability

Bangkok Post

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January 05, 2026

While the global economy is set to stabilise this year, uncertainty lingers given shifting trade policies, tariff structures and the urgent need for climate action.

For Thailand, competitiveness depends on embracing sustainability and innovation, ensuring industries thrive under evolving global standards and free trade agreements, said Thiraphong Chansiri, chief executive of Thai Union Group Ple.

Thai Union sees these challenges as opportunities to push ahead with its Strategy 2030.

Mr Thiraphong said the company’s vision is clear: strengthen its position as a global seafood leader while driving sustainable growth.

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