Association seeks ways to boost Mice arrivals

The number of international travellers in the meetings, incentives, conventions and exhibitions (Mice) segment this year is expected to contract from last year, due to US trade and tariff policies and an unsafe image of Thailand, according to the Thailand Incentive and Convention Association (Tica).

- MOLPASORN SHOOWONG

Prachoom Tantiprasertsuk, the newly-elected president of Tica, said the size of international Mice groups has shrunk, and they have tended to shorten the duration of their trips or reduce activities to save costs.

She said some long-haul groups, such as those from Europe and the US, only requested quotations but later decided to postpone their trips until next year.

According to the Thailand Convention and Exhibition Bureau (TCEB), during the 2024 fiscal year Thailand welcomed over 1.1 million international Mice travellers, generating over 69.5 billion baht.

Also, as a board member of the TCEB, Ms Prachoom said since October last year Thailand has gained over 590,000 foreign Mice travelllers, generating 33 billion baht.