Ascott sees revenue and rates reviving next year

The Ascott Limited Thailand, the wholly owned lodging business unit of Singapore-based CapitaLand Investment, expects revenue, occupancy and room rates to recover in 2026, with plans to diversify into resort destinations such as Phuket and secure a management contract in Hat Yai.

- KANANA KATHARANGSIPORN

Kanit Sangmookda, Ascott’s country general manager for Thailand and Laos, said the company is targeting 7% revenue growth, 5% occupancy growth, and a 1% gain in the average daily rate (ADR) next year.

“This year has been challenging as the hotel sector in Thailand remains weak, affected by slower arrivals,’ he said. “Our 2025 performance may dip from 2024, which was a peak year for the tourism industry, but we expect a rebound to 2024 levels next year.”

In the first nine months of 2025, the company recorded an average occupancy rate of around 70%, led by Vientiane with 80%, followed by Pattaya and Si Racha, which both achieved 70%, and Bangkok with 68%.