WITH MONUMENTAL SALES AND A SLEW OF HOLLYWOOD PROJECTS, TAYLOR JENKINS REID IS REDEFINING WHAT IT MEANS TO BE A PUBLISHING SUCCESS STORY

A NOVEL APPROACH

- BY LUCY FELDMAN/LOS ANGELES

Reid's novels have sold more than 21 million copies around the world

TAYLOR JENKINS REID IS LEANING against a railing outside Los Angeles’ famed Griffith Observatory. We’ve picked this place to talk about her ninth book, Atmosphere, a space thriller and love story set at NASA in the 1980s, but as the iconic Hollywood sign shines in the hills behind her, the scene feels almost too on the nose.

Reid, despite her ability to blend in with the tourists around her, is not just any author. She is one of the most successful novelists working today, her books not only beloved by readers but also hot commodities in the film and TV industry. Atmosphere, out June 3, is poised to be one of the biggest books of the summer, if not the year, with a movie adaptation already planned. So it feels a bit inevitable when a man in a backpack taps her on the shoulder, his phone camera open.

Then the plot twist: “Will you take a picture ... of us?” he asks, gesturing to his wife and son. Reid gamely starts snapping, bending down to get the right angle.

While this family clearly has no idea who Reid is, there are many, many people for whom this encounter would be huge. Despite grumbles that no one reads anymore, Circana BookScan data shows book sales are up—there were more than 797,000,000 print books sold in the U.S. last year, up 2% from 2023 and 14% from 2019. And the contemporary women’s fiction category, where Reid is often listed, ended 2024 with a nearly 30% increase in sales over 2019 numbers, according to analyst Kristen McLean. But in recent years, as celebrity-led book clubs have proliferated and TikTok has driven demand, a select group of authors—Reid, Colleen Hoover, Emily Henry, Kristin Hannah, and romantasy favorites Sarah J. Maas and Rebecca Yarros among them—have become the North Stars of the industry. They’re not just popular writers; they’re brands, known entities with whom fans feel a deep connection.