WE PROMOTE RESPONSIBLE AND SUSTAINABLE TOURISM

Maharashtra's tourism potential is vast—ranging from beaches and heritage sites to wildlife reserves. In an interview, the state's tourism secretary Atul Patne, explains what makes his state a unique travel destination. Excerpts from an interview:

- BY POOJA BIRAIA

Q/ What is your strategy to position your state as a year-round destination?

A/ Maharashtra is already a year-round destination. From beaches, heritage sites and wildlife reserves to mountains, food, festivals, spirituality and adventure, Maharashtra truly has something for every traveller, every time of the year.

Unlike many northern states, Maharashtra enjoys a moderate climate. The monsoon season sees a significant influx of domestic tourists. From October to March, we witness strong international footfall. Even during the peak summer months of April and May, our beaches and coastal destinations remain popular.

Q/ How do you plan to promote lesser-known destinations like Lonar and Amboli?

A/ Destinations like Lonar and Amboli are already gaining popularity, particularly among young travellers and special interest groups such as nature clubs, birdwatchers, photographers, cyclists, bikers and road trip enthusiasts—largely thanks to social media. A special tourism circuit is being developed connecting Nashik, Nagpur, Chhatrapati Sambhajinagar, and Lonar, supported by enhanced rail and road connectivity.

Q/ How is Maharashtra aligning its tourism development goals with sustainability and environmental protection, especially in ecologically sensitive areas?