Claire Saffitz

EVEN CLAIRE SAFFITZ, ONE OF YOUTUBE'S MOST POPULAR BAKERS, STILL gets nervous about a recipe's results. "I don't really get anxious, but sometimes there is that sort of tinge of, 'Well, I hope this turns out."

- H. Alan Scott

And that's after two New York Times best-selling cookbooks, Dessert Person and What's for Dessert (Clarkson Potter). "I've had a lot of recipes not turn out. I know it's a cliche, you learn so much more from the mistakes than from the successes. I'm like, I've made the mistakes, so you don't have to." Which is why both books come at baking from different angles. "I wanted Dessert Person to be a general baking book with a lot of different degrees of difficulty. What's for Dessert is definitely focused a lot more around simplicity." After shooting to fame with her videos for Bon Appétit magazine, Saffitz now has shifted to creating her own content for her million-plus subscribers on YouT