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Powder to the people
New Zealand Listener
|May 20-26 2023
Like the radiant sun of its logo, Edmonds Baking Powder seemed sure to rise.
The company, founded by Eastender Thomas John Edmonds, who arrived in this country with his new wife, Jane, in 1879 aged just 21, appeared destined to succeed.
But it was far from smooth sailing. Edmonds first ran a corner grocery store in a working-class suburb in Christchurch, and made baking powder in his spare time. This side-hustle was first sold in bags, then tins, then produced in a temporary factory. Finally, Edmonds built the art deco building in Ferry Rd with its SURE TO RISE sign, sun symbol and elaborate gardens, which would become a national landmark thanks to gracing the cover of the Edmonds Cookery Book for many years.
Denne historien er fra May 20-26 2023-utgaven av New Zealand Listener.
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