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New Zealand Listener
|July 5-11, 2025
Expensive wines are wasted on the average consumer, with studies showing most people can't taste the difference.
For many products, quality, price and pleasure are strongly linked. Wine is an exception.
Richard Wiseman, a professor of psychology at the University of Hertfordshire, invited 578 people to blind taste wines that ranged from £3.49 for a red Bordeaux to £30 for a champagne. “People could tell the difference between wines under £5 and those over £10 only 53% of the time for whites and only 47% of the time for reds. Overall, they would have been just as successful flipping a coin to guess,” Wiseman said in 2011.
Denne historien er fra July 5-11, 2025-utgaven av New Zealand Listener.
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