AN AFTERNOON OF FASHION

“I don't think logos are going anywhere. People want to feel connected to something. It might be a community, a tribe, or a fan base. While minimalism has its place, branding will always be a big part of who we are.”

- Rizwan Bachav

If the arched windows framing the Arabian Sea and Gateway of India, of the iconic Taj Mahal Palace, Mumbai's sea-facing suite didn't summon enough drama, a conversation with one of fashion's most recognisable names, Tommy Hilfiger, certainly did. Seated comfortably on a cream leather couch, dressed in a classic navy blazer over a striped shirt, beige trousers, and bright white sneakers, Tommy Hilfiger looked every bit the icon of American prep he's known to be. A pop of red peeking from his pocket square added just the right amount of flair. His easy going manner and calm composure belied the clarity, and self assurance that he has honed over the forty years at the helm of his namesake brand. Over the next few minutes, he spoke about the brand's milestone anniversary, his creative collaborators, the Indian connection that dates back to his very first collection, and why he believes logos will never go out of style.

On the occasion of the label’s 40th anniversary, is there any unexpected pivot in terms of creative direction?

TH We are always looking for ways to elevate the brand. As we step into this milestone year, our focus is on expanding the womenswear category while continuing to celebrate forty years of being a lifestyle brand.

In this momentous journey of four decades, what would you consider the most important milestones?

TH One of the most defining moments was when we expanded beyond the United States and began building the brand globally. That pivot set us on a whole new trajectory. Another key milestone was opening our own stores and shifting our focus toward disruptive marketing. Those decisions played a major role in shaping our growth and taking the brand to where it is today.