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An Invitation to Explore the 'Land of Origins'

Extraordinary and Plenipotentiary Diplomatist

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July 2025

As the global economy pivots towards inclusive, technology-driven development, the role of Micro, Small and Medium Enterprises (MSMEs) has never been more vital.

An Invitation to Explore the 'Land of Origins'

Speaking at the MSME Day Conclave in New Delhi on June 27, 2025, Amb Molalign Asfaw, Deputy Head of Mission at the Embassy of Ethiopia in India, underlined this very spirit, calling MSMEs the “true engines of innovation, employment, and equitable economic growth.”

He began by acknowledging the remarkable contributions of MSMEs worldwide, pointing out that they represent more than 90% of businesses globally, contribute over 60% of total employment, and account for nearly 40% of global GDP. “These are not merely small businesses—they are the beating heart of local economies,” he said. “They serve as a crucial bridge between innovation and implementation, and stand as engines for inclusive development.”

Amb Asfaw noted that in both developed and developing economies, MSMEs are often the first to adopt new technologies, generate employment in underserved regions, and create human-centred business models that contribute to long-term economic prosperity. “Their resilience and adaptability are unmatched,” he added.

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