THE POINTS OF TRAVEL

Peggy Roe of Marriott International shares the reasons why people travel and how the hotel chain is aligning with new trends.

- Haziq Yusof

"RISK-TAKING IS IN my DNA," says Peggy Roe, executive vice-president and chief customer officer of Marriott International. She says it casually, as though she's said it 100 times before, but an attentive listener will detect a hint of grit in her voice. Since joining Marriott International in 2003, Roe has played a big role in increasing membership enrolment and engagement of Marriott Bonvoy, the hotel chain's loyalty programme. With various leadership roles under her belt, her career is marked by a history of driving change. Today, she focuses on unifying brand marketing, design strategies and customer personalisation across Marriott's global portfolio.

Deeply invested in supporting educational initiatives and advancing women's leadership, Roe is the co-founder of the Marriott Women in Leadership initiative and a board member of the Asian University for Women's Hong Kong chapter.