Progress Package

With the grand opening of the Audi House of Progress Singapore, the German marque redefines the showroom experience as an immersive lifestyle destination that merges performance, luxury, and innovation.

- Words: Low Weixian

IMAGINE A MODERN automotive showroom: sleek, almost clinical, and designed solely for transactions. For decades, these spaces have followed a tried-and-tested formula. After all, why change what works?

Audi, however, has embraced a far more ambitious approach. Enter the Audi House of Progress Singapore, a visionary concept that upends convention by placing brand experience at its heart. Strategically located at the crossroads of the central business district and historic Chinatown at Cross Street Exchange, the House of Progress stands as an experiential hub that embodies the marque's innovative spirit.