Perpetual Innovation

Following a bold debut, the Oyster Perpetual Land-Dweller from Rolex makes a strong case as your next grail-worthy timepiece.

- Alvin Wong

The new Oyster Perpetual Land-Dweller from Rolex has drawn effusive accolades, ranging from “most meaningful yet” to “game-changing,” even from the most hard-nosed watch journalists. Granted, Rolex reliably commands column inches at every annual watch showcase, but the Land-Dweller is the debut collectors have long pined for. Notwithstanding the 1908 dress watch collection from 2023, which was an evolution of the Cellini line, it is the brand’s first new collection since the Sky-Dweller in 2012.

Accidentally leaked in an Instagram post before its official release at Watches & Wonders 2025 by Rolex ambassador and tennis legend, Roger Federer, the then-furtive Land-Dweller was a picture of sportive, weekend chic. Gleaming in the afternoon sun, high up in the Alps (Swiss, presumably), the watch looked right at home on Federer’s wrist—casually paired with a grey cashmere sweater and sunglasses, while his other arm worked a hearty pot of cheese fondue.