Newly Inducted

For a kitchen-savvy upgrade, head to V-Zug’s new flagship showroom at lon Orchard.

- Joel Chua

FOR OVER A century since its founding in 1913, Swiss luxury brand V-Zug has consistently been developing and producing state-of-the-art kitchen and utility room appliances, placing style, innovation and sustainability at the fore.

Nowhere is this more ably demonstrated than at the brand's new flagship showroom at Ion Orchard. Designed by Gabriel Castelló Pinyon, V-Zug's head of brand displays for international markets, and local designer, Peter Tay, the showroom is reminiscent of a minimalist private residence, with a matt grey palette very much in line with the V-Zug aesthetic. Homely touches like shelves decked with coffee table books fill the space, enlivened with the use of eco-conscious materials. If the front desk, an island made of Black Forest granite, looks familiar, that's because it was featured in the former V-Zug Zugorama showroom at Scotts Square. So, too, the Antonio Citterio lounge sofa and Jeffrey Bernett armchairs, which have settled down comfortably in their new abode. The floor lamps by Michael Anastassiades consist of natural finishes, and even the floor covering by Inalco is made of natural mineral components.