Measured By Moments

Marking its 55th anniversary this year, Kee Hing Hung— one of Singapore's most established luxury watch retailers—proves that in the world of fine timepieces, nothing rivals genuine knowledge and authentic service.

- Words: Alvin Wong

Whether you are acquiring your first watch or are blessed to have been beyond familiar with the experience, the thrill never gets old. There's always a quiet excitement in the air, from the moment a particular model catches your eye, to the ritual of slipping it on and feeling its weight. It's also a deliberate process, one shaped in equal parts by instinct and appreciation. Because, after all, it isn't just a timepiece you are buying—it's a decision made with care, shaped by personal taste, emotion, and the promise of lasting value.

Max How, managing director of Kee Hing Hung, one of Singapore’s longest-standing luxury watch retailers, is deeply attuned to the art of guiding customers through their horological journeys. A thoughtful listener who values genuine connection, he understands that while fine watches are admired for their innovation, craftsmanship, and style, it is the stories behind them that give each piece its enduring significance.

Among How’s most treasured possessions is a Rolex Oyster from 1961—his first watch and a quiet emblem of the company’s evolution. From its origins as a humble trading business founded by his father, How Ting Hai, Kee Hing Hung has grown into one of Singapore’s most respected names in luxury watch retail. Perhaps How recognises something of himself in every customer, which is why he remains steadfast in ensuring that Kee Hing Hung is anchored by a philosophy of customer-first service.

The legacy ensues