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Live Long And Prosper

Robb Report Singapore

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January 2024

As we enter the Year of the Dragon, Johnnie Walker Blue Label's limitededition Lunar New Year bottling in collaboration with celebrated visual artist James Jean is an exquisite herald of the finer tidings to come.

- Indran P

Live Long And Prosper

Whisky. In the pantheon of spirits, no other liquid is as universally regarded as the most exquisite shorthand for celebration.

So, as we step across the door into 2024, we are breaking out the whisky, but not just any whisky. This year, our liquid of choice is the Johnnie Walker Blue Label Lunar New Year limited edition, designed in collaboration with acclaimed visual artist James Jean.

The reasons for that are profound and obvious. The tenor of our celebrations is richer and deeper, the volume of revelry louder in 2024, which marks four years since COVID-19 obliterated the momentum of time’s march. And at last, we can welcome the new year of the wood dragon—the most formidable of all the animals in the Chinese lunisolar calendar—in full festive glory.

From Superior Stock

One does not need to be a whisky aficionado to know that Johnnie Walker is a universally recognised name. According to a report by International Wine & Spirit Research, the leading global provider of data and market insights on alcohol, the house is the world’s most popular Scotch whisky brand and it is the preferred choice in over 180 countries.

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