FOR THE LOVE OF STORIES

Execution is everything-that's the mantra by which Jay Soo has elevated his Singapore-based hybrid marketing agency Moving Bits into an international powerhouse.

- Indran Paramasivam

MOVING BITS WAS born from a trifecta of storytelling powers, acute business instincts and a long-standing love for the transcendental. On paper, the company presents itself as furnishing the ideation and production of creative campaigns for top brands. But what the company really does is carry the torch for humanity’s perennial love for stories and the impact that narratives have when they take hold of our consciousness.

The global Singapore-born hybrid marketing agency was incepted in 1998 by its CEO Jay Soo, a Cannes Lion-nominated, guitar-playing, pop-culture savant who also has his finger on the pulse of business. The spirit with which he speaks of his story, of his triumphs over the years, which include winning over titans such as Disney+, the Pan Pacific Hotels Group and Resorts World Genting, is infectious and redolent of the fearless essence of rock ’n’ roll.