Driving Companions

TAG Heuer rolls out a sleek new iteration of the Monaco to mark its long-standing association with the Gulf brand.

- Alvin Wong

THERE ARE FEW alliances in horology and motorsport as storied as that of TAG Heuer and Gulf. Born on the race tracks of the late 1960s and immortalised on screen in the 1971 cult classic Le Mans, this partnership has become a symbol of high-octane elegance.

It all began when Swiss racing driver Jo Siffert, the original Heuer ambassador and a key figure in the endurance racing scene, helped introduce the Monaco to Hollywood. Through Siffert, the timepiece made its way onto the wrist of Steve McQueen in