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Double Takes

Robb Report Singapore

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April 2025

The Bvlgari x MB&F Serpenti timepiece combines mechanical engineering, movement innovation, and groundbreaking case design.

- Words: Audrey Simon

Double Takes

ONE ENTITY IS among the most revered luxury houses of all time, boasting a centuries-old legacy. The other, an independent watchmaking brand established just 20 years ago with the aim of challenging traditional mindsets. Yet, when the worlds of Bvlgari and MB&F collide, the result isn't one of incongruity, but brimming with kindred dynamism and creativity.

In 2021, Fabrizio Buonamassa Stigliani, director of watchmaking creation at Bvlgari, and Maximilian Büsser, founder and creative director of MB&F, introduced the MB&F x Bvlgari LM FlyingT Allegra. This marked the start of a fascinating collaboration between Bvlgari's vibrant world of high jewellery and MB&F's avant-garde Legacy Machines.

The successful coupling has led to a second collaboration with the launch of the Bvlgari x MB&F Serpenti timepiece, a reimagining of Bvlgari's iconic Serpenti collection from the 1940s. This extraordinary timepiece transforms the Serpenti motif into a Horological Machine, brilliantly merging mechanical engineering, movement innovation, and groundbreaking case design.

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