Digital Crush

When A. Lange & Söhne unveiled the Zeitwerk in 2009, even the most seasoned collectors blinked twice. Today, it is one of the German brand's desired icons.

- Words: Alvin Wong

At first, the horological world didn't quite know what to make of it. The year was 2009 and A. Lange & Söhne had just unveiled a watch that looked like it belonged on a spaceship dashboard rather than under the cuff of a bespoke shirt. The Zeitwerk, with its 'digital display' that was orchestrated via carefully coordinated mechanical parts, felt like an unwarranted departure from a brand otherwise known for classic and stately offerings.

And yet, in true A. Lange & Söhne fashion, there was method in the madness. While at first glance, the Zeitwerk was a visual jolt, its inspiration was rooted firmly in the past.

A. Lange & Söhne's designers were inspired by the five-minute clock in Dresden Semper Opera House—commissioned by King Frederick Augustus II in the 19th century—which used large digital numerals so they could be legible from the back of the theatre.